The fastest way to learn how a radio ad script reads is to read a bunch of them. Below are twelve scriptsacross the industries that buy the most radio inventory — restaurants, real estate, automotive, healthcare, fitness, professional services, ecommerce, and more.
Each example shows the industry, format (30s or 60s), the creative angle, and the script body with voice direction in brackets. Use them as templates, edit them for your business, or paste them into our AI ad generator to produce a finished audio file with voiceover and music.
What makes a good radio ad script?
Before the examples, the structure that produces good radio scripts:
- Hook in 3-5 seconds.Open with the listener's moment or pain. Skip the formal intro — nobody's waiting for it.
- Brand name twice. Audio listeners are half-paying-attention by default. Repetition is how recall happens.
- One specific differentiator. Not three. Pick the strongest claim and let it carry the ad.
- Clear action in the last 5-7 seconds. Phone number repeated twice, or a vanity URL the listener can spell.
- Voice direction in the script.“Warm,” “urgent,” “deadpan,” “conversational” — tells the voice talent (or the AI generator) how to read it.
Now the scripts. Read them out loud. Radio scripts sound different in your head than out of your mouth, and the only way to know if a script works is to perform it.
The 12 examples
1. Restaurant — 30s — Friday-night craving
[VO, warm + smiling]
It's Friday night. You've earned this.
At Mario's on Main, our wood-fired Margheritas come out of the oven exactly the way nonna would have done it, charred crust, fresh basil, mozzarella that pulls.
Open till 11. Walk in, call ahead, or order online.
Mario's on Main, that's M-A-R-I-O-S, on Main Street.
2. Real Estate — 60s — Local-expertise positioning
[VO, conversational + assured]
If you're thinking about selling your home in Brookfield, here's something most agents won't tell you.
The market in our specific neighborhood is up 14% year-over-year, but only if your home is priced and presented right.
I'm Lauren Park with Park Realty. Last year I sold 23 homes in Brookfield alone. I know what buyers in this neighborhood are looking for, what they'll pay over asking, and what to fix before listing.
If you're curious what your home would sell for today, I'll do a free, no-pressure home-value walkthrough. Ten minutes, real numbers.
Lauren Park, Park Realty. Call or text me at 555-1234. That's 555-1234.
3. Auto Dealer — 30s — End-of-month sales push
[VO, energetic, urgent]
Three days left in the month at Westside Toyota.
Every '24 in stock is now zero down, zero percent APR for 60 months. Camrys, RAV4s, Tacomas, all of it.
Saturday and Sunday only. After Sunday, these deals are gone.
Westside Toyota, 4400 Lake Boulevard. Drive home today.
4. Dental Practice — 30s — No-judgment messaging
[VO, calm + welcoming]
It's been a while since you've been to the dentist?
You're not the only one. We see new patients every week who haven't been in for years.
We don't lecture. We don't shame. We just get you back on track, gently, with the smile you actually want.
Greenline Dental, on Pine Street. New patients welcome. Call 555-0099.
5. Fitness Studio — 30s — First-class-free hook
[VO, energetic, friendly]
Your first class at Iron Works is on us.
We're a small-group strength studio, max 8 people per coach, and we're booking new members for our spring cohort right now.
Try us free. Just one class. No commitment, no contract.
Iron Works, on Cedar Avenue. Book your free class at ironworks-strength dot com.
6. Plumber / HVAC — 30s — Emergency-call positioning
[VO, reassuring, no-nonsense]
Water heater making weird sounds? Furnace clicking? Drain backing up?
Call Boyle Brothers Plumbing, 24-hour emergency service, every day of the year.
Family-owned for 38 years. Same-day appointments most days. Upfront pricing, no surprises.
Boyle Brothers Plumbing, 555-PIPE. That's 555-7473.
7. Law Firm — 30s — Direct-response personal injury
[VO, serious, steady]
Hurt in an accident that wasn't your fault?
You may be entitled to compensation for medical bills, lost wages, and pain and suffering.
Reardon Law has recovered over 40 million dollars for accident victims. No fee unless we win your case.
Call Reardon Law at 555-WIN-CASE. Free consultation. Reardon Law, we win cases.
[Attorney advertising. Past results don't guarantee future outcomes.]
8. Ecommerce / DTC Brand — 30s — Single-SKU + discount code
[VO, upbeat, friendly]
Tired of socks that disappear in the laundry?
We make ours from a merino blend that lasts five years. They come in matched packs, no more single-sock graveyards.
Use code SPOTIFY for 20% off your first pair, today only.
Lasso Socks, that's lasso dot com. Code SPOTIFY for 20% off.
9. Local Event — 30s — Final-tickets urgency
[VO, excited, time-pressed]
Under 200 tickets left for Riverfront Music Festival, this Saturday.
Three stages, twelve bands, food trucks, beer garden. All ages welcome.
Lineup this year includes Karen Davis, The Westline, and headliner Marcus Brown.
Get tickets at riverfront-music dot com. This Saturday only. Sold out for the last three years, don't miss it.
10. Tutoring / Education — 60s — Parent-anxiety lead
[VO, empathic, parental]
If your child is dreading math class, you're not alone.
Almost half of middle schoolers fall behind in math at some point, and once they fall behind, the curriculum doesn't stop to wait for them.
Math Forward is a small-group tutoring program designed for kids who've started to lose confidence. We meet them at their level, rebuild the basics, and get them ahead of the class.
Average student improves a full letter grade in eight weeks. Our spring cohort is filling now, we keep groups to four kids per tutor, so spots are limited.
Math Forward, on Maple Street, two blocks from the high school. Schedule a free intro session at math-forward dot com.
11. B2B SaaS — 60s — Pain-statement hook
[VO, confident, professional]
If you're spending Sunday nights doing payroll, this is for you.
Most small-business owners we talk to are losing four hours a week to payroll, taxes, and 1099 filings, on top of running the actual business.
PayEase handles all of it. Direct deposit, tax filings, contractor payments, the whole stack, in one place. Setup takes 12 minutes.
We power payroll for over 14,000 small businesses. The average customer saves six hours a week and three thousand a year on bookkeeping.
Try PayEase free for 30 days. PayEase dot com. Get your Sundays back.
12. Nonprofit — 30s — Single-story lead
[VO, warm, deliberate]
Last winter, Marcus slept in his car.
This winter, because of donors like you, he has an apartment, a job at the library, and a dog he calls Biscuit.
We're Westshore Housing, we connect people coming out of homelessness with permanent housing, every week, every year.
Make this the winter someone moves in. Donate at westshore-housing dot org. Westshore-housing dot org.
Want a custom script for your business?
These templates are useful starting points, but the highest-converting radio ads are tuned to your specific business, audience, and differentiator. Two paths:
- Hire a copywriter. $200-$500 for a 30-second spot, 1-3 day turnaround. Best for high-stakes campaigns or unusual businesses.
- Use an AI generator. CrazySound generates six different creative angles in 15 seconds, all formatted for 30 or 60-second broadcast timing, with voice direction included. Plans from $19 per ad.
Whichever path you pick, the structure above (hook → brand → claim → action) is what makes it work. Use the examples as scaffolding and the script will write itself.